See the calendar
12 Days of Pet-mas sends dog and cat owners a perk every morning from 13 to 24 December, from HowPets, Pet Database and Tailster. On your day, the perk in every subscriber's inbox is yours.
Most Christmas promotions get one look in a crowded inbox. Subscribers asked for this email and open it every morning to see what's inside. On your day, your brand is what's inside.
Each door belongs to one brand. On your day, your perk is the whole of that morning's email and the open door on the calendar, with no other brand next to it.
Every subscriber gets one perk email a day for 12 days. People who join after your day get your perk in their catch-up welcome email too.
13 to 24 December is the last stretch of Christmas shopping. Your code or free item reaches pet owners while they're still buying for their pets and for other pet owners.
Every subscriber tells us whether they have a dog or a cat, plus breed and age. If your product only suits one, give us a version for each, or we'll pair yours with a backup perk for the other.
Every door package includes all of these.
Your perk is the whole of that day's email to every subscriber: your logo, your code or free item, and a link to your site.
Your logo and perk on the calendar from your day onwards, plus the catch-up email every later subscriber gets.
A door reveal on the day across HowPets, Pet Database and Tailster social channels, tagging your brand.
Emails sent, opens, code clicks, free items requested, and the dog and cat split, sent to you in January.
Three UK pet brands from the same family, each with its own audience of pet owners.
Pet care guides, advice and offers for pet owners. HowPets runs the calendar and sends the daily perk emails.
A UK pet microchip register. Over 250,000 pet owners have registered their pet's microchip with Pet Database.
A UK marketplace where pet owners book trusted local walkers, sitters and boarders. Tailster has 600,000+ pet owners and over 20,000 local, assessed carers.
Each door has a theme from the song. We've suggested the kind of brand that fits each one, but any pet brand can take any door. Starred doors are bigger on the calendar. Door 12, on Christmas Eve, is the headline sponsor.
Book one door or several. Doors are first come, first served.
One standard door on your chosen day
Doors 1 and 6: twice the size on the calendar
Door 12, the Christmas Eve finale, plus the whole calendar
No. Sign-ups stay with HowPets, which is why pet owners trust the calendar enough to sign up. You get your day on the calendar, the email, social posts, offer code traffic and a results report. If you give a free item, we send you the names and addresses of the people who claimed it, with their consent, so you can post it. You can only use them for that delivery.
Something a dog or cat owner would really want: a free item posted to them, or a strong discount (at least 15% off). Free items get the most attention; add a backup code for when they run out.
We do. HowPets runs the site, collects the sign-ups, sends every email from info@howpets.com and handles the terms. You provide the perk and post any free items.
Yes. Pick it in the door picker above. Doors are first come, first served. Later days go to more people, because the number of subscribers grows as Christmas gets closer.
Yes. Pick as many as you like, or take the headline sponsor package to be on the calendar for all 12 days.
Yes. We'll send you a preview of your email and door to approve before the calendar launches.
Tell us which day you'd like and what you'd put behind it. We'll come back within two working days.